2019 InTents: The Farmers Market Conference
The 3rd annual event was held Feb. 24th -26th, 2019
2019 Conference Speakers
Alli Ball
Amber Holland
Amelia Moore
Anastasia Cole Plakias
Catt Fields White
Charlotte Smith
Chris Quinlan
Erin Tormey
Marcy Coburn
Maya Madsen
Megan Bomba
Jen Kanter
Ross Graham
Sarah Delevan
Sarah Marshall
Sagdrina Jalal
2019 Conference Schedule
Sunday
February 24th
9:00am–2:00 pm – Registration/Check-in
11:30am – Conference Welcome
Our Jobs are Weird and Wonderful - Catt Fields White
12:00pm–1:30 pm – Session 1
Planning for Profit, Brooklyn Grange and the Bottom Line – Anastasia Cole Plakias, Author, The Farm on the Roof
2:00pm–3:00pm – Workshops
Proven Formulas for Marketing Your Market – Megan Bomba & Jen Kanter
Making Your Website Work for You: On Site Evaluations and Tips – Charlotte Smith, 3 Cow Marketing
3:30pm–4:45 pm – Session 2
Manage Your Risk, Protect Your Business – Ross Graham, Food Liability Insurance Program
5:00pm–6:00 pm – Farm Flavors Reception
6:00pm–9:00 pm – Farm to Fork San Diego Dinner Meet-ups
Monday
February 25th
7:30am Registration/Check-in
8:30am–10:30am – Session 3
Building Your Business by Building Relationships – Charlotte Smith, 3 Cow Marketing
Bringing Retail Expertise to the Street – Alli Ball, Allison Ball Consulting
11:00am–12:30pm – Session 4
Start with Financial Sustainability – Ben Grimes, Dawnbreaker Farms
Making Your Market Work – Chris Quinlan, MarketWurks and Brijet Myers, San Diego Markets
Workshop: Recipe Development – Sarah Marshall, Marshall’s Haute Sauce
Workshop: Increasing Farmer Outreach - Cynthia Brown, Chic Eats
2:00pm–3:00pm – Workshops
Controlling Food Cost to Maximize Profit – Sarah Delevan, Sarah Delevan Consulting
Building Your Market with Community Investment – Erin Tormey, Coastside Farmers’ Markets
3:00pm–5:00 pm – Session 5
Panel Discussion: Who Needs More Farmers’ Markets? – Moderator: Marcy Coburn, CUESA
Markets are Hard: Recipes for Avoiding Burnout – Sarah Marshall, Marshall’s Haute Sauce
5:00pm–6:30pm – Resource Lounge Rendezvous and Tastes of the Market
6:00pm–9:00pm – Bootstrap Farmer Meet-up
Tuesday
February 26th
7:30am - Registration/Check-in
8:30am–9:00am – Coffee Talk Q&A
9:00am–11:00am – Session 6
The World Needs LESS Food – Brent Preston, The New Farm
Reduce Waste to Increase Business – Amber Holland, Portland Farmers Markets
11:30am–12:30pm – Session 7
Educating Tomorrow’s Leaders – Sagdrina Jalal, Georgia Farmers Market Association
Create a Display that Builds Sales - Ben Grimes, Dawnbreaker Farms
2:00pm–5:00pm – Session 8
Using Our Voices to Create Change – Amelia Moore, California Alliance of Farmers' Markets; Ben Feldman, Farmers Market Coalition
We are the World: Diversity & Inclusion in Farmer’s Markets – Marcy Coburn, CUESA
Forum: The Future of Farmers’ Markets – Moderator: Catt Fields White
5:00pm–6:00pm – Pacific Beach Tuesday Farmers’ Market Meet-up
