Opening a new farmers market or starting a new season at an existing one is exciting. A lot goes into getting ready to launch, and building up to a truly grand opening. Building awareness and anticipation for both the community and your family of farmers and vendors means a busy opening day. Planning for the natural cycles of a new market will keep everyone's enthusiasm and commitment strong. New and established alike, there's no part of farmers markets that just happens. You make it happen and keep happening for your team and your neighbors.
This episode of Tent Talk was originally recorded and broadcast in May, 2022. We thought it was worth an encore for long time listeners and a great way to provide newer followers with this valuable information, including:
Scheduling an intentional opening date
Getting the word out in all the ways
Making shoppers feel welcome
Understanding the natural ebb and flow of attendance
Staging to maintain the excitement
This episode of Tent Talk is supported by Marketing for Markets, providing online marketing tools and tips to farmers market managers and participants