372: Telling Our Stories | Managing Your Media with Justine Marzoni-Mead
Between National Farmers Market Week happening now and the hazards of eating lettuce, farmers markets are a hot topic and the media has come calling. It's exciting that they want to share our perspectives on things. Still, is all press good press? How do you know who's looking for an authentic story and who's angling for clickbait?
In today's episode we welcome Justine Marzoni-Mead, one of our original Tent Talk co-hosts, back to the podcast. Justine's career path lead from market hot sauce vendor to Farmers Market Pro to Public Relations Pro. She's the perfect person to help us learn the best ways to be sure that reporters get our stories right, and keep coming back for more. Listen in as we talk about:
Designating a market spokesperson
Being prepared with talking points and photos
How to develop relationships with local media reps
Making it easy for local associations to promote your market
What to know when it's time to hire a PR professional