376: Telling Our Stories | Making the Personal Public with Sara & Vinnie Cann
Around here, we understand all the joys and all the challenges inherent in a Mother Daughter Duo business. At Birdie's Batch, Vinnie Cann buys the local fruit and makes the award-winning jams and her daughter Sara Cann bakes the cookies and crostatas that they sell at markets in New York's Hudson Valley. Sara also manages the marketing and media side, or did until a health crisis meant that she had to hand off some things. When current best practices call for storytelling and sharing founders' personalities, how to draw the line between the personal and the public. Listen in to this episode to hear how they manage it all, including:
Dividing the duties in family business
Tips for purchasing from local farmers: just buy it all
Deciding much personal information to share
How a market community responded to a health crisis
Selling yourself along with your product