Tent Talk, the farmers market podcast
Whether you’re a farmers market manager, a farmer or food maker selling at farmers markets, a policy maker or market supplier, Tent Talk is the podcast for you!
How to listen to Tent Talk
Stream our most recent episodes below or find Tent Talk wherever you regularly get your podcasts. With a new episode every Monday, Tent Talk brings you new farmers market knowledge on a weekly basis. There is so much that goes into farmers markets, and so many interesting people involved, we will never run out of material!
Search by keyword, topic or guest to find the episode you’re looking for!
Ep 358: Survive and Thrive | SNAP To It!
Our theme for this season of Tent Talk is Survive and Thrive and boy does it feel relevant now more than ever. Between nearly a million government workers currently on furlough and 40 million people going without access to SNAP benefits, our customers, our farmers, and our communities are staring down the neck of truly dark and difficult times.That’s why we’re reaching into our toolkit and pulling out a word that guided us through the pandemic: PIVOT.
Ep 357: Survive and Thrive | Harvesting Support
Every year the last quarter never fails to creep up on us and 2025 is no exception. As we reflect on the year and look ahead at what’s to come, everywhere we turn we’re haunted by budgets. How can we continue to ensure that our market business is turning a profit? How can we create a safety net so in times of stress we’re still financially secure? The answer is simple: sponsors!
Ep 356: Survive and Thrive | Opening New Doors
Uncertainty often breeds innovation and periods of economic instability are no exception. Job insecurity can be the tipping point to that pushes makers to think outside the box and embrace the adventure of farmers market entrepreneurship. Suddenly there’s space to turn that recipe into a money making reality.
Ep 355: Farmers Market Strategies | On Pricing, Scaling & When to Walk Away
Farmers Markets offer food founders the chance to capture high margin sales, but it only matters if you know how to make them profitable. In this episode, Sarah Delevan sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market Conference, to answer real questions from Good Food CFO listeners about maximizing farmers market revenue.
Ep 354: Survive and Thrive | Doing The Math
In this episode of our Survive & Thrive series, we’re going back to the basics when it comes to maintaining a financially stable market. While grant funding feels unstable and uncontrollable, when your passion meets profit, you’re prepared to weather even the most unpredictable of storms. A strong P&L around the core function of supporting farmers and incubating small businesses is almost like tent weights for your market operation.
Ep 353: Survive and Thrive | Stronger Together
When your job is weird, it’s easy to feel isolated. Who do you ask for help when all of your friends work desk jobs? How do you advocate for the importance of markets in your community when you’re a team of one? Where do you go to brainstorm city specific issues? Well the solution just might be in your own backyard.
Ep 352: Survive and Thrive | Support Your Local Farmer
In this episode of our Survive & Thrive series, we’re speaking with Dana DiPrima. She's built the For Farmers Movement on consumer education and thousands and thousands of small donations. Her organization's simple grant application creates solutions for one challenge at a time and ensures small farms can keep farming.
Ep 351: Survive and Thrive | The Next Fresh Thing
Tent Talk has returned with a new series, Survive & Thrive! Before we dive deep into our scheduled content, we’re sharing a quick preview of this season and a few reminders.
Ep 350: Survive and Thrive | Once Again, P is for Pivot
The leaves aren’t the only thing changing this fall! We’re shaking things up with an adjusted schedule, a fresh new Tent Talk season, and an updated interactive platform. In our upcoming series, Survive & Thrive, we’re focusing on how to operate a successful market business during unprecedented times.
Ep 349: Summer Update | Diversifying Our Offerings
#farmersmarket #farmersmarketpodcast #farmersmarketconference
Ep 348: Sagdrina Brown Jalal | Building A Bigger Tent: Rooted in Resilience
Sagdrina Brown Jalal is back with us for this episode, just in time for Juneteenth. We're talking this month about Building a Bigger Tent at our farmers markets. Let's remember that the more people and communities we welcome to markets, the deeper our variety of produce, products and personalities. Exclusion, whether purposeful or just thoughtless, means we miss out on all the richness that comes with diversity.
Ep 347: Everybody Eats | Build A Bigger Tent: Better Together
This month we’re going to be talking about Building a Bigger Tent and keeping our commitment to making farmers markets a welcoming and opportunity filled place for everyone. We're also getting ready to launch some new ways to share information to make your farmers market more profitable and less stressful for farmers, producers and managers. Don't miss those upcoming announcements. Meanwhile, expect some shorter episodes this summer leading up to our next full season, and the occasional longer one. Dip into the archives anytime: there are currently almost 350 episodes there.
Ep 334: Basket Case | Recruit & Retain: Shoppers
Wrapping up our Recruit and Retain series, we come back to what makes it all come together: shoppers. Remember, we heard from Corinna Smith earlier this month that increasing market attendance is great, but what’s critical is how many of those attendees are buying something at the market. Are they filling those shopping bags and baskets? Then retaining farmers and vendors is a slam dunk. That income will allow you to retain staff. It's a whole ecosystem right there.
Episode 315: Conference Look Ahead
What's new and exciting, and what's comforting and familiar about InTents, the multinational Farmers Market Conference? Join us for a quick look ahead to what's in store in March 2025.
Episode 311: Every Week or Once a Year : Patricia and Brett Keller on Event Management Skills
Managing a farmers market is just like managing a craft fair or fall festival, right? Yes. And no. There are similarities and there are big differences between coordinating vendors on a weekly basis and once a year. When experienced annual event managers Patricia and Brett Keller took over a local farmers market after the sudden departure of its founding manager, they learned a few things.
Episode 310: Transforming Communities: The Power and Potential of Farmers Markets with Catt Fields-White
This week we're sharing something a little bit different: a podcast episode where Catt Fields White is the featured guest. Enjoy this conversation from the Fresh Taste podcast about the importance of supporting local farmers, small businesses and of course farmers' markets.
Episode 309: Giving Away the Farm: Market Discounts and Donations
Market participants are a generous bunch, so how do you make sure your farmers and vendors don't give away the farm, so to speak? Keeping your heart and your business mind aligned is important to keep your whole market family financially healthy.
Episode 287: Welcome to the Info Booth
Your Info or Welcome Booth is your market home away from home. It's often the place that shoppers and farmers and vendors find your team, where you sell fun merchandise, and where you process SNAP EBT transactions. All the things that apply to making farmers' and vendors' booths effective apply here too.
Episode 286: Taking Funding for Granted with Melissa Siwiec
What project could you complete if you had funding? The deadline for submitting Farmers Market Promotion Program grants is just 51 days away. This week, we chat with Melissa Siwiec, executive director of Pennsylvania's historic Lancaster Central Market, about the process of applying for and then implementing an FMPP funded project.
Episode 281: Farmer Julie Stoner Has Eggs in a Few Baskets
Farmers Julie of Stoner Family Farms has diversified her products to achieve better sales at her farmers markets. Her farm is a family operation, and the market business is her baby. Bringing her daughters into the tent helps lighten the load, and teaches them all the things that small business owners learn along the way.